Published monthly, Robb Report features luxury products, including automobiles, aviation, boating, real estate, jewelry and watches. I designed and mentored a small team in the creation of in-book client advertisements, multi-page advertorial sections, spreads, and branded house ads.
Opened up new revenue streams for the sales team, by creating new digital channels, as in this In Focus Now newsletter, a new way to speak to our readers and bridge the print & digital gap.
Worked with the Audience Marketing team to develop new on-site branding strategies and developed email campaigns with responsive subscription forms - enhancing the digital experience.
Branded and marketed private events with various luxury partners for networking and brand exposure throughout the year.
Designed logos and developed the aesthetic branding and brand application for new products, events, partnerships and marketing opportunities.
Created the branding and marketing for signature events. Robb Report's "Car of the Year" is one of the brands signature events—taking place in multiple locations throughout the year, bringing the pages of Robb Report Magazine to life for its readers.
Work involved everything from logo design, print and electronic marketing, B2B and member invitations, on-site branding including signage, menu design and iPad voting app for Car of the Year.
Designed and developed story-driven interactive advertorials as an extension of the Robb Report Studio services and product line. Created new digital platforms for RR Studio to sell native and custom content.
Designed and Art Directed animated logo designs, lower-thirds and typographic solutions for Robb Report Studio videos and digital creations.
